The Most Famous Of Trademark Dispute In China
Chinese herbal tea market sales reached about RMB 56.12 billion in 2016. Most litigations between the first two brands Wanglaoji（王老吉）and JDB（加多寶）are involved in the trademark, packaging appearance, advertising (copyright) and exclusive authentic formula. This is the classic case of the recent dispute of trademark rights in China.
The following are the focus of Wanglaoji（王老吉）and JDB（加多寶） litigations:
A series of lawsuit war come to an end temporarily, however, the market sharing sale is more importantly. JDB company has actively launched marketing advertising slogan“ Sorry, herbal tea we are the first in the word, however, lawsuit we are the last one! ”to win consumer support and resolve the situation of the lawsuit lost.
After this battle, on the one hand, Chinese enterprises strengthen the concept of intellectual property protection, on the other hand also strengthened the intellectual property rights in business competition and understand the importance of the deployment of operational strategies.
Writer ： Project Department, Patent Specialist, Win Wang